Baby Boomers vs. Millennials: How Much Time Should You Spend on Social Media?

A Continuous Debate Between Baby Boomers and Millennials

My son is now an ‘entrepreneur.’ That’s what you’re called when you don’t have a job.” – Ted Turner

One of the many things that Patrick and Amanda have noticed when working together on The San Diego Lifestyle is that although they see a lot of things the same way, they have very different views on a number of topics. This can be challenging, especially as they work through the creation of a virtual guide to San Diego for visitors and locals. Some of these differences are a result of the fact that he is a man and she’s a woman, and that he has a lot more life and business experience than she has. But at a more fundamental level, some of their different views are a result of the fact that she’s a Millennial and he’s a Baby Boomer. Baby Boomers and Millennials have a lot in common, but tend to also disagree on, well, a LOT. They have decided to start a new segment on The San Diego Lifestyle where they will discuss some of their views on a variety of topics. Check out this week’s debate on social media.

Baby Boomers didn’t even have social media growing up. Now a days, Millennials are walking around on social media tweeting and snapping all day long. According to Pew Research Center, “The percentage of online adults who use social networking sites has steadily risen. As of January 2014, 74% of all online adults use social networking sites. For adults ages 18-29, 89% of them use social networking sites. For adults ages 30-49, 82% of them do. For adults ages 50-64, 65% of them do, and for adults ages 65+, 49% of them use social networking sites.” According to Marketing Charts, among American social network users, those18-34-year-olds report spending 3.8 hours a day; those 35-49-year-olds report spending 3 hours per day; and those 50-64-year-olds report spending 2.4 hours per day.  In terms of the gender difference, female social networkers spend almost 40% more time daily with social media sites than men (3.6 hours vs. 2.6 hours).How much is too much time for all of these active adults to be on social media?

Patrick says you should be on social media one to two hours a day, and believes it is a good tool to use for outreach to future customers. However, he does say there is a fine line between being productive, and wasting a whole lot of your day. While some content on social media is beneficial, he thinks a lot of it is random and could be left outside of “working hours” when you’re just relaxing. He doesn’t believe that increasing your social media usage is necessary to achieve business success, because after over two hours, you could be spending your time doing other, much more productive things.

Amanda says you should be on social media six to eight hours a day, and describes how Millennials don’t feel like being on social media is wasting the day away, especially if it is for a working cause. One hashtag or tweet can start a ripple effect and cause a video to go viral or a product to start flying off the shelves. She feels like as long as you can compare your surroundings somehow with your brand in a photo or video, it’s a great way to connect with customers and future customers.

What Are The Top 10 Reasons For Using Social Media?

  • 1. To stay in touch with what friends are doing
  • 2. To stay up-to-date with news and current events
  • 3. To fill up spare time
  • 4. To find funny or entertaining content
  • 5. To share opinions
  • 6. To share photos or videos with friends
  • 7. Because friends are already on them
  • 8. General networking with other people
  • 9. To meet new people
  • 10. To share details of our everyday life

(This list sourced from: WeRSM)

Who do you agree with more? Millennial Amanda or Baby Boomer Patrick? How much time do you spend on social media? We’d love to hear from you!

The San Diego Lifestyle
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The San Diego Lifestyle is a blog site focused in the active and luxury lifestyle in San Diego. Our goal is to be your guide to enjoying the active and luxury life!

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