Business & Work Category Archives

To Get Your Business Off the Ground, You May Need to ‘Prime the Pump’

Prime the pump by allowing your target customers to experience your product of service with little no risk to ignite your business. How do you get your business started from scratch and off the ground? In nearly all cases, you need to ‘prime the pump’. So what is priming the pump? In the 1800s, when you needed to use a water pump, you had to …

Michael Bosstick Dear Media

Business & Pleasure in San Diego: Exclusive Interview with Michael Bosstick

I had the opportunity of sitting down to talk to Michael Bosstick, founder of Dear Media, (and husband to Lauryn with theskinnyconfidential.com) about all things fashion, marketing and business! Watch this video to learn how he has built a media company from the ground up and what his plans are for the near future! Questions I asked Michael: -How do you choose what you wear, …

Hustle Doesn’t Make a Startup Successful – Strong Focus Does

As a user of social media and online marketing it has been fascinating to me to see the emergence of ideas that will “drive success.” On one hand, you have Gary Vaynerchuk, who has a massive focus on hustling, giving things 100 percent, and working hard. On another extreme we have the constant promotion of “life hacks”, and Tim Ferris with his “four hour work week.” What is the …

san diego lifestyle

Timing is Critical to Startup Success – It is Different from Luck

When Bill Gross said timing is the single biggest reason that startups succeed, he was not talking about luck. Bill Gross from IdeaLabs gave a very famous TED Talk a couple years ago about ‘timing’ being the single biggest reason for startup success. Many entrepreneurs feel that this means that success and failure is significantly based on luck. This isn’t really the case. I’m sure you’ve heard the saying, …

Why Being a Good Storyteller Can Make You a Great Businessperson

Engage the mind and trigger the imagination of your audience to engage them at a deeper level. Do you want to be more successful at selling your products and raising growth capital for your company? Then you’ll need to learn how to be a good storyteller. Your stories need to be meaningful and relevant to your business and to what you’re trying to accomplish. Try to describe the unique value proposition …

8 Things That Millennials Want in Their Careers

As a baby boomer CEO, I think my generation has mislabeled the Millennial generation as entitled. I’ve hired and managed literally thousands of people in my career, including scores of Millennials. First and foremost, they hate being labeled Millennials. I’ve also observed many people in my generation call Millennials entitled, lacking in motivation, and lacking in commitment. Although I have seen some of these traits in some Millennials, it hasn’t …

The Point Business Networking

Business Networking in San Diego: Three Reasons to Love The Point

Ever since I first started working for myself, I have always loved to network. Before I moved to San Diego, I used social media platforms like Twitter and Facebook to connect with other entrepreneurs online who were also looking to grow. Since moving to San Diego I have attended a lot of in-person networking events at many fabulous locations around town. Recently I went to …

Michael Stelzner Social Media Marketing World

Social Media Marketing World 2018: Top 5 Things I Learned

Every spring, thousands of marketing enthusiasts come from all over the world to the convention center in downtown San Diego for Social Media Marketing World. They come to network, and attend workshops and in-depth talks from the top social media marketing experts in their current field. These speakers are well versed in areas such as social platforms, e-mail marketing, content creation, and even obscure things like …

GroGuru Develops a Revolutionary Agriculture Technology

GroGuru Revolutionary Agriculture Technology, or AgTech Systems Solution, Helps Farmers More Efficiently Use Water and Fertilizer, While Maximizing Crop Yield In this interview with Farooq Anjum, the CEO of GroGuru, we discuss a revolutionary agriculture technology, or AgTech product, that has been developed by his company. In his role as CEO, Farooq provides leadership to GroGuru and will help them navigate through their expected rapid …