Interview with Brandon Fishman, CEO of Internet Marketing Inc.
In this interview with Brandon Fishman, CEO of Internet Marketing Inc. (IMI), you’ll hear about Brandon’s background, what IMI does, and how they differentiate themselves in the rapidly growing digital online marketing space. Brandon is a serial entrepreneur with lots of drive and passion. He has a ton of experience in growing businesses, and expertise in online marketing.
Prior to forming Internet Marketing Inc., Brandon and a partner started NewCondosOnline.com, which grew to be the largest condo advertising site in the United States. Brandon and his IMI co-founder, Brent Gleeson, started Internet Marketing Inc. in May 2006. This was just as the real estate bubble was starting to burst. Since then, IMI has grown to over 100 people with offices in San Diego and Las Vegas. In fact, Internet Marketing Inc. is one of the fastest growing full-service Internet marketing agencies in the country. IMI represents a number of premier brands including MasterCard, ARIA Resort & Casino, Time-Life, AMC Theaters, and Belkin.
Internet Marketing Inc. specializes in providing results-driven, integrated online marketing solutions for medium and large businesses across the globe. Like most online marketing companies, IMI is involved in Search Engine Optimization (SEO) and Pay per Click (PPC) advertising, but they do a lot more. IMI takes a holistic approach to digital online marketing and also includes content marketing, display and banner advertising, social media advertising through the likes of Facebook and Instagram, building web sites, conversion optimization, and online PR.
Internet Marketing Inc. has found a way to differentiate their offering through a sophisticated data-driven approach to online marketing and advertising. IMI utilizes a multi-attribution analytics marketing system which they see as a key differentiator. With these sophisticated analytics, IMI works to identify the entire marketing sequence in an online transaction, including the Introducer, the Influencer, and the Closer. IMI also does detailed market analysis as part of the engagement process for their clients. They see this combination as a major competitive advantage.
I hope you enjoy what Brandon has to say, as much as I enjoyed interviewing him! What is your experience with online marketing? How’s it working for you?
This is Patrick Henry, CEO of QuestFusion, with the Real Deal…What Matters.
This article originally appeared in The Consulting Masters.