I recently had the opportunity to video chat with Lauryn, creator of The Skinny Confidential (TheSkinnyConfidential.com) about her brand, style and life here in San Diego. I learned so much about business, not letting others get to you, and I even learned a bit about Michael, Lauryn’s husband! Watch the full video interview to learn about Lauryn’s entrepreneurial business and blog turned podcast turned fitness e-book (and much more!!):
Here are the 5 biggest pieces of advice I took away from my video chat with Lauryn on how to “win” at life in the upcoming year:
1. Beat to the tune of your own drum.
Lauryn just IS herself. Totally. She never apologizes for it, and no woman should have to. She inspires you to be honest with yourself and live your life for fulfillment. She says, “I never felt that it was where I was supposed to be, even in high school. I remember looking back at high school and feeling that I wasn’t where I was supposed to be. That’s weird for a high schooler to say, but that’s how I felt. I started to realize that the reason I was feeling unfulfilled was because I wasn’t doing what I wanted to do or beat to the tune of my own drum. I was doing what other people told me that I was supposed to do. The second that clicked for me is the second that I rebelled and pushed back. I said, ‘Wait a minute. I need to reevaluate what I’m doing. I need to figure out a way where I can work for myself for the rest of my life and do things the way I want to do it.’ That’s where the Skinny Confidential came about.”
2. Don’t ask yourself how you will monetize your blog or website. Just focus on your passion, and then rinse and repeat.
Lauryn didn’t start The Skinny Confidential to monetize the platform. She started with a passion for connecting with other women. She says, “Looking back, that’s everyone’s concern. How do you monetize? That’s such a mistake. Everyone leads with that. I don’t feel that I’ve led with that. I think money comes when you lead with bringing value and community. I don’t think asking yourself, ‘How am I going to monetize?’ is the first question that I would ask. Lead with value. That’s how it started for me and The Skinny Confidential. It launched in 2010. I think I got 300 hits the day that I launched, which is nothing. I just kept doing it every single day for seven years, seven days a week. Rinse and repeat.”
3. Share your intentions with the world, and then, stay true to them.
Lauryn has always had pure intentions of helping others. She doesn’t just promote any random company and product that throws money at her. She’s very careful to be transparent with her audience. She says, “My intentions of building a community and providing value have always been the right intentions. I never want to pull a fast one on them. I’m not just looking to push product in their faces. If anything, I show what I really like. I say, ‘Leave what you don’t like, take what you do.’ I’m always doing give aways. A lot of bloggers will take the product that they get and display it in their room. I want to give it all back. I want to give back to the people who support me.
4. Find a way to keep in touch with others, and give back.
Lauryn is always looking for ways to give back to her audience. She says, “I’m doing this thing right now where I follow a lot of the people who have been following me on Instagram. The intent is that I’m wondering who some of these people are that I haven’t met in person. A big part of my brand is doing meetups, interfacing with these girls and talking to them, hearing about what they’re doing. I wanted to build something that was way bigger than Lauryn Evarts. The Skinny Confidential is so much bigger than me. With that intent, it comes off like that. I do want to inspire women to do what they want to do, when they want to do it, and not have to apologize.
5. Don’t be nervous to live YOUR life.
Lauryn is a huge believer in living life your own way. She travels a ton, and loves her busy life just like that. She’s realized you can’t hold back, and you can’t live for anyone but yourself. She says, “You wouldn’t believe how many people are nervous to do something because of their boyfriend, their family or what their mom will think. You can’t live your life like that. You have to live for yourself. Everyone’s different. I think that, nowadays, what’s cool is not to be someone else. It’s to be the best version of yourself. That’s changed. We used to look at celebrities and think, ‘I want to be like that.’ Now, in 2017 and going into 2018, the conversation will be, ‘How can I be the best version of myself instead of wanting to be someone else?’”
The first few minutes of my video chat with Lauryn taught me a lot about being grateful and having a positive attitude, and the rest of the video chat was filled with fun, valuable information, sprinkled with some GREAT recommendations of local San Diego favorite places from Lauryn. Is there something you’re dying to ask her? You can comment below, and we’ll be sure to video chat with her again soon to get your questions answered!